Gensler - Digital Platform Innovation for Interior Designers
Julia Shao, Aiko Ito, Juan Alfonso de la Rosa, Yang Cheng Hsiang, Sara Tashakorinia, Tirdad Kiamanesh.
Larry Keeley, Carlos Teixeira ( 2 classes, 6 weeks each )
Doblin, Gensler, Designer Pages
Overview of the project
The goal of the project was to improve the digital library of the Gensler and find a smart solution to share the knowledge and experience among all Gensler's offices all around the world. We worked with Designer Pages' CEO, their clients, and Gensler to understand the orthodoxies of the industry, trends, and needs. We realized that designers use different tools and manage the projects on different platforms. We designed a roadmap for the Designer Pages and managed three different waves to achieve our goal.
Methods & Activities
Stakeholder value map
10 type of innovation
Business canvas model
User flow chart
How 48 offices all around the globe which are working around the clock with 2700 active clients can save, document, share and search on a digital library.
Interior Designer, HKS
" I need a software which can help me to interact faster and more efficient with senior designers "
Design Principal, Gensler
" An ideal platform in my mind can feedback the emotions of people while interacting with my design."
" We have 50 offices all around the world, sharing experience and knowledge among all of these offices is a big challenge for us "
3 Waves of Innovation
After we finalized the road map, we considered three waves to bring this innovation to the platform. In each wave, we cover some levels of the road map. It helps me to implement the new ideas to the system but in the same time have a rigid goal and plan.