Gensler - Digital Platform Innovation for Interior Designers
Team
Julia Shao, Aiko Ito, Juan Alfonso de la Rosa, Yang Cheng Hsiang, Sara Tashakorinia, Tirdad Kiamanesh.
Instructors
Larry Keeley, Carlos Teixeira ( 2 classes, 6 weeks each )
Clients
Doblin, Gensler, Designer Pages
Overview of the project
The goal of the project was to improve the digital library of the Gensler and find a smart solution to share the knowledge and experience among all Gensler's offices all around the world. We worked with Designer Pages' CEO, their clients, and Gensler to understand the orthodoxies of the industry, trends, and needs. We realized that designers use different tools and manage the projects on different platforms. We designed a roadmap for the Designer Pages and managed three different waves to achieve our goal.
Methods & Activities
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Secondary research
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User interview
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Observation
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Mind map
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Stakeholder value map
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Brainstorming
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Round robin
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Identifying orthodoxies
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10 type of innovation
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Business canvas model
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User flow chart
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User Test
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Roadmap
How 48 offices all around the globe which are working around the clock with 2700 active clients can save, document, share and search on a digital library.
Sarah Kleber
Interior Designer, HKS
" I need a software which can help me to interact faster and more efficient with senior designers "
Todd Heiser
Design Principal, Gensler
" An ideal platform in my mind can feedback the emotions of people while interacting with my design."
" We have 50 offices all around the world, sharing experience and knowledge among all of these offices is a big challenge for us "
3 Waves of Innovation
After we finalized the road map, we considered three waves to bring this innovation to the platform. In each wave, we cover some levels of the road map. It helps me to implement the new ideas to the system but in the same time have a rigid goal and plan.
Stakeholders Value Exchange
First wave, streaming the current workflow
Simpler web page with the ability for designers to create their own palette, share it with other team members and receive feedback. Also the spec standardized base on designer needs.
Second wave, data also available based on location, big data predicts themes and trends
A space is no longer just a beautiful place in which people work, lot more things happen there and it makes the process of decision making harder than before and DP acknowledges this. As a result, DP add ‘knowledge’ and intelligence to spaces. Designers can find trends within spaces that have been in and are currently being used and compare it. They also have power to dig in, learn, and evaluate the space with other trends.
Correspondingly, manufacturers can find insights about their products. It helps them to have a clear understanding from the market and from their main customers …. Designers …..
A space is no longer just a beautiful place in which people work, lot more things happen there and it makes the process of decision making harder than before and DP acknowledges this. As a result, DP add ‘knowledge’ and intelligence to spaces. Designers can find trends within spaces that have been in and are currently being used and compare it. They also have power to dig in, learn, and evaluate the space with other trends.
The third wave, catalog the world by AR / VR and product recognition technology, collect emotional feedback
DP tag becomes a part of people’s everyday life. Designer pages now forms a community made up of people that are passionate about design in a world filled with smart tags.
Through DP tag and virtual reality technology designers are able to travel to the most innovative spaces to be inspired and learn about how people interact with and feel about these spaces.
And on the consumer sides, DP tag brings out the designer in people by enabling them to travel into different environments far from where they are.
DP tag becomes a part of people’s everyday life. Designer pages now forms a community made up of people that are passionate about design in a world filled with smart tags.
